Level up your skills and become an expert in managing esports teams and events. This ultimate guide provides valuable insights, tips, and strategies to excel in the fast-paced world of esports. Get ready to dive into the exciting world of esports management!




Discover the key aspects of esports management, including team organization, player recruitment, event planning, and sponsorships. Gain a deep understanding of the industry's unique challenges and learn how to navigate them like a pro.



Learn how to lead and inspire your esports team to success. Explore effective communication techniques, conflict resolution strategies, and motivational tactics. Enhance your leadership abilities and create a positive team culture in the competitive world of esports.



Discover career opportunities in esports management and how to advance your professional journey. Get insights on networking, building your personal brand, and staying up-to-date with industry trends. Unlock the secrets to becoming a sought-after esports management professional.




Hon. Prof. Frank Sliwka

The “Fundamentals of Esports Management" course, led by Hon. Prof. Frank Sliwka, offers an in-depth exploration of esports, encompassing its history, industry dynamics, and academic perspectives. Students will gain a comprehensive understanding of the key stakeholders and functions within the esports ecosystem. The curriculum emphasizes theoretical knowledge and practical business operation skills, covering topics from the broader esports industry overview to specific areas like event management and team operations. Through a blend of discussions, assignments, and a final project, participants will not only grasp the intricacies of esports but also acquire transferable skills beneficial for various roles within the industry.

Alexander Ziska

With a foundation in Marketing Communication, it seamlessly blends his expertise in game development, esports, and marketing. Certified in leadership and with a background as an indie game developer, he's deeply involved in game business and sales. His dedication to community-building shines through his organization of local game developer meetups. Beyond gaming, Alexander's fascination with drone technology's role in media production is evident. Currently, a Freelance Lecturer at Fresenius University of Applied Sciences in Cologne, he previously contributed at the School of Games, Cologne. In academia, Alexander penned game-business lecturing scripts for IU International University of Applied Sciences from 2022 to 2023, showcasing his commitment to knowledge-sharing in these evolving fields.



This syllabus offers a comprehensive guide to esports management, encompassing its history, industry, and vocations. Students will gain a deep understanding of the industry, from foundational concepts to practical event and team management. The course delves into the core functions and stakeholders of esports, fostering both conceptual analysis and practical skills essential for industry operations.

Industry Introduction

-Definition of esports

-History of esports

-Importance of esports management

Industry Overview

-Tournament organizers

-Players and teams

-Brands and advertisers Media

Esports vs Sports

-Implications and critical analysis of esports' definition

-Conceptual framework of esports

-Implications on working and engaging with the esports industry

Games and Project Planning

- Budgeting and finance

- Pre-production and planning

- Marketing, social media, and promotion

- Legal considerations

Esports Event Management

- Logistics of organizing esports events

- Technical elements required for esports events

- Operations management for events

- Broadcasting considerations and setups

Esports Team Operations

- Player management and recruiting strategies - Coaching methodologies and training regimes - Logistics and event planning for teams

- Financial management for esports teams

- Marketing strategies for esports teams


This is a 30-credit course and consists of 300 hours of total learned and independent learning. Students will be awarded a certificate equivalent to FHEQ Level 4 upon course completion.


Note: The Final lecture is scheduled for June 16, during which you will receive information about your graduation project. You will have until Sunday, June 23, to finish the project independently. Completing the project earns you 6 credit points, and it is expected that you spend approximately six hours on it, although you may choose to dedicate more time if you wish. Project presentations are set for June 23 and will last for a total of 90 minutes, from 5:00 pm to 6:30 pm.



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